Monday 17 December 2018 | spa-kit.net: The search engine for spa buyers

10 Apr 2018

OM4Men's Well-Being collection to 'help spa become more male-inclusive' says CEO

Supplier: OM4Men

More OM4Men details
Well-Being consists of three skincare collections designed exclusively for men

American men's skincare brand OM4Men has launched Well-Being, a range of three different skincare collections, including hair and body care products, designed to bring more men into spas.

Well-Being consists of a line of four body cleansing oils, a body and shower care range, called Bodyguard, and a trio of 'hair defense' products.

The body cleansing oils - Awaken, Detox, Strengthen and Rest - are 95 per cent organic and are designed to target different wellbeing concerns, and hydrate the skin. Each features its own blend of aromatherapy oils, and can double as a therapeutic massage oil.

Bodyguard features a lime ginger brightening body wash, lime ginger glycolic brightening body scrub, ylang ylang perfecting and hydrating body wash and a ylang ylang body brightening and hydration complex.

The lime ginger products are gel based and designed to renew and refresh the skin. Active ingredients include vitamin B3 to even skin tone, lime to reduce inflammation and glycolic acid to stimulate collagen production.

The ylang ylang products are cream based and are designed to soothe and hydrate. They are formulated with raspberry seed oil to protect the skin from sun and environmental damage, lactic acid to exfoliate and sea buckthorn oil to deeply hydrate.

The hair treatment range is billed as the 'natural green-science alternative to Nioxin and Rogaine', it features a shampoo, conditioner and hair elixir. It is designed to prevent hair loss and promote stronger and thicker hair. It includes keratin to restore and strengthen the hair, pea sprout extract to stimulate growth and japanese green tea to protect from environmental damage.

"In an effort to help spa become more male-inclusive, gender-neutral, and grow their men’s segment, we have launched Well Being, three contemporary collections healthy hair, body and grooming solutions for men," says Mike Bruggeman, CEO of OM4Men

"The thought of face care often conjures images of all things “girly” for men, somehow a man’s masculinity is not called into question when using a body product. Let’s meet him where he is, educate him and over time help transition him to a face care regimen," Bruggeman adds.



Supplier: OM4Men

OM4 (Organic Male) is an organic men’s skin care line, designed exclusively for male skin. OM4 uses only the highest quality food grade organic and natural ingredients with the belief that science exists within nature and requires minimal human intervention. Precise formulations of natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, sodium lauryl sulfate, additives, and only enough preservation (as naturally occurring as possible) to ensure an effective product with a minimum shelf life of 18 months.
Web: om4men.com

Click here to visit OM4Men's leisure-kit listing


Connect with
spa-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Event report

WTA Conference

What do wellness travellers want? And what issues need to be addressed as the wellness tourism sector grows? Anne Dimon reports from the inaugural meeting of the Wellness Tourism Association
View feature>>
Catalogue gallery
 
Company profile
 
Aloys F. Dornbracht GmbH & Co. KG

The family-run company (in its third generation) was founded in 1950 and is managed by brothers Andreas and Matthias Dornbracht.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email spa-kit@leisuremedia.com
Spa jobs
Powered by
spaopportunities
Reception Manager
Salary: Competitive Salary and Benefits
Location:Belgravia, London, UK
Company: The Lanesborough
More>>
Senior Spa Therapist
Salary: Competitive Salary and Benefits
Location:Gloucestershire, UK
Company: The Calcot Collection
More>>
 
Spa news
Powered by
spaopportunities
17 Dec 2018
Fourth Well Hotels to open in Thailand in 2019

Thailand-based Well Hotels & Resorts will manage a new upscale lifestyle boutique property, Phratamnak Well Resort Pattaya, which is set to open in late 2019.
More>>
14 Dec 2018
LVMH to acquire Belmond

Luxury group LVMH Moët Hennessy Louis Vuitton will acquire Belmond Ltd, which owns, operates or manages 46 hotels, restaurants, train and river cruise properties in a deal worth US$3.2bn.
More>>
 
Diary dates
Powered by
leisurediary.com
29-31 Jan 2019
The Pool & Spa Show

The Atlantic City Convention Center Atlantic City
United States
More>>
29-31 Jan 2019
Spatex 2019

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
More>>
24-25 Feb 2019
International Manufacturers & Distributors Forum

ExCeL London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings
Company:GVA
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd