Wednesday 17 July 2019 | The search engine for spa buyers
Company profile

Hepburn Wellness Group
PO Box 572
VIC, 3460
Tel: +61 3 5321 6000

Karen Golden, general manager

Hepburn Wellness Group is a division of Belgravia Leisure, an Australian leisure management company partnering with government sectors, public companies, indigenous trusts and private operators. We manage over 200 swim, sports, health, spa, wellness resort, tourist parks and boutique accommodation facilities across Australia and internationally.

Main products and services
Hepburn Wellness Group offers spa and wellness feasibility studies, operational design, consultancy and full management of spa and wellness properties.
Current spa and wellness properties fully managed by the company include thermal springs, thalasso bathing and destination wellness retreats and spas – including boutique accommodation properties.
Our approach includes:
• Spa, wellness, accommodation, food & beverage and event & tourism management
• feasibility and spa design
• successful integration of spa and wellness into boutique accommodation
• operational and performance reviews
• creating efficiencies, revenue forecasts and budget preparation
• financial performance objectives
• brand development and management
• destination brand marketing, promotion and advertising planning
• recruitment and training – supply of teams
• integrating cultural authenticity, nature, unique experiences and connections
• spa product development and retail strategies
• fostering local employment and career development opportunities

Our professional approach to spa management ensures that all aspects of your business are managed for successful outcomes, providing uncompromising efficiencies of operation, excellence in service quality and the continuous development of consumer/guest awareness, as well as recruitment and training. Transparency in reporting and communications enable you to have visibility of the performance, progress and activities of your sites while providing a unique guest experience.

Top clients
• Hepburn Bathhouse & Spa - Hepburn Springs, Victoria, Australia
• Hepburn Spa Retreat - Hepburn Springs, Victoria, Australia
• Onsen Retreat and Spa - Mount Hotham, Victoria, Australia (Mt Hotham Skiing Company/Merlin Entertainments)
• White Spa - Mount Hotham, Victoria, Australia (Mt Hotham Skiing Company / Merlin Entertainments)
• Lorne Sea Baths - Lorne, Victoria, Australia (Landcorp) (in development)
• Wai Ariki Hot Springs & Spa - Rotorua, New Zealand (Pukeroa Oruawhata Group) (in development)
• Lake Bellagio Wellness Resort - Daylesford

Where in the world?
Belgravia Leisure currently manages sites across Australia and New Zealand, specialising in unique destination spa, wellness, accommodation, mineral and hot springs.

Future plans
• Hepburn at Lorne Sea Baths. Australia’s first saltwater bathhouse and wellness site. Opening 2018.
• Wai Ariki Hot Springs and Spa, New Zealand. Traditional Maori culture and geothermal wellness experience.
• Lake Bellagio. 200-room mineral wellness Retreat with 400-seat conference centre.
• Other projects yet to be announced.

Who’s who?
Karen Golden, general manager, Hepburn Wellness Group, Destination Wellness & Spa - Belgravia Leisure.
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