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ADVERTORIAL
Tech-based personalisation is the new luxury, says Frank Pitsikalis
Supplier: ResortSuite
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Despite technology being critical to business success, the hospitality industry has always been a reluctant adopter, perceiving technology as a hindrance to offering a personalised experience.
“The future has always been tech-based, but COVID-19 drove this trend from a nice-to-have to a must-have for returning guests,” said Frank Pitsikalis, Founder and CEO of ResortSuite, a guest-centric hospitality management solutions company.
“Apps that enable spas and resorts to provide guests with control of their wellness itinerary, such as ResortSuite MOBILE, are going to become the norm."
“Personalisation is the new luxury and ResortSuite’s Mobile property-branded app provides guests with the ability to personalise their experience on property.”
The app offers access to real-time booking capabilities, itineraries, member profiles and can be customised to fit branding requirements via a content management system.
It can also be used to store guest profiles and IDs that let guests and members access privileges and facilities exclusive to their profile.
Pitsikalis pointed to Watergate Bay, a customer who used the lockdown to work with ResortSuite to develop an app that would meet their guests’ needs.
“The month the app was launched, it received 800 downloads and was used 16,000 times. Nearly 4,000 classes, treatments, and dining reservations were booked through the app.”
According to Judi Blakeburn, Brand Director at Watergate Bay, the app helps them elevate guest experiences.
“Progressively, touchless technology is removing day-to-day admin tasks from our guest-facing teams, enabling them to become great hosts who have the time to enhance a guest’s stay through insight and service.”
You can watch a brief video of Judi discussing the Watergate Bay app here
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