Wednesday 22 September 2021 | The search engine for spa buyers

10 Aug 2021

BC Softwear launches post-swim towelling poncho for wild swimming and outdoor wellness experiences

Supplier: BC Softwear

More BC Softwear details
The ponchos are available in adult sizes in pebble and slate grey, with children's sizes available in slate grey
photo: BC Softwear/ Thames Lido, Reading, Berkshire
BC Softwear has introduced its brand new SwimSoft Towelling Poncho for spas and hotels offering outdoor wellness and hydrotherapy activities.

The ponchos are made with SupremeSoft fabric for fast drying and energy-saving properties, alongside paired lightweight plushness on the outside and absorbent towelling for a cosy feel on the inside.

Made in a generous, roomie fit, the robes are designed to give full coverage – with a hood for added warmth – and feature underarm slits and side slits for easy changing on the beach or by the pool.

“As with all our products, our inspiration always stems from initial customer interest,” said Barbara Cooke, BC Softwear founder and CEO.

“The SwimSoft Towelling Poncho was inspired by an early morning wild swim in Cornwall before Spa Fest 2019 when a group of spa industry friends took an early morning dip and observed how nice it would’ve been to have a bespoke designed post-swim robe.

“The pandemic has also kickstarted an interest in wild swimming and outdoor river, lake and beach activities which an increasing number of spa and hotel operators have begun to offer to guests. This reaffirmed our thinking that this towelling poncho would be welcomed and have relevance to many hotel and spa resorts.”

The ponchos can be embroidered with any hotel or spa logo or plain text and are available in slate grey and pebble finishes.

BC Softwear has created sizes for both adults and children.

Supplier: BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.


Click here to visit BC Softwear's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
Top team


Neena Dhillon talks to the owning company and senior executives from this burgeoning Asian hospitality brand with a passion for wellness
View feature>>
Catalogue gallery
Company profile
Unbescheiden GmbH

Unbescheiden GmbH was founded in 1869 in Baden- Baden, Germany
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Spa jobs
Powered by
Spa news
Powered by
22 Sep 2021
Trilogy Spa Holdings purchases spa asset management firm and its proprietary Spa Audit Service

Spa management and operations company Trilogy Spa Holdings has announced the purchase of Trinity Spa Advisors – a boutique spa asset management firm.
21 Sep 2021
Healing Hotels of the World taps Marina Efraimoglou and Mahesh Natarajan to host masterclasses on healing in hospitality

Global consortium of holistic hotels, resorts and retreats Healing Hotels of the World is hosting two online webinars aimed at finding answers as to how people can travel consciously as they face the effects of climate change and the Covid-19 pandemic.
Diary dates
Powered by
21-24 Sep 2021

Messe Stuttgart
26 Sep 2021
We Work Well North America

The Langham Huntington Pasadena
United States
27-28 Sep 2021
Sothys International Summit 2021


Property & tenders
Powered by
Commercial Opportunity for the development of new attractions at Campus West
Location: Welwyn Garden City
Company:Welwyn Hatfield Borough Council
Tender opportunity for Sports Academy at Lilleshall National Sports & Conferencing Centre
Location: Newport, Shropshire
Company:Lilleshall Sports Academy
Expressions of Interest Invited for the Caban at Pendine Sands
Location: Pendine Sands, Carmarthenshire
Company:Carmarthenshire County Council


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd