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21 Apr 2022

Zenoti software prioritises customer needs, personalisation and flexibility

Supplier: Zenoti

More Zenoti details
Zenoti provides a series of pre-loaded guest segments, such as visit frequency, average spend, services bought and client demographic data
photo: Shutterstock/fizkes
Zenoti's fully integrated CRM (customer relationship management) module allows spa and wellness businesses to apply deep segmentation and micro-targeting to help deliver highly-relevant promotions and communications to their current and potential customers.

The all-in-one solution includes:
• AI-driven marketing that creates targeted campaigns based on customer profiles and business needs.
• POS front desk alerts promoting upselling and promotions.
• Easy-to-use campaign dashboard that monitors trends and results.
• Segmentation with audience counts so teams know the campaign reach and potential impact.
• Promotions and marketing campaigns – set at the centre, regional and corporate levels.
• Easily customised email and SMS templates with images and business logos that can be previewed before sending.

In addition, Zenoti provides a series of pre-loaded guest segments, such as visit frequency, average spend, services bought and client demographic data. Plus, the system also allows businesses to build their own segments by using drop-down options within the intuitive interface.

The software also features integrated reports that allow businesses to check on customer responses by capturing clicks and bookings derived from marketing campaigns via email, SMS, Google and Facebook.

These reports allow business managers and owners to understand what’s working and what’s not, so they’re able to adapt where necessary, target offers to suit customer needs and fill up empty appointment slots on specific days.

Supplier: Zenoti
Manchester Manchester UK
Zenoti provides an all-in-one, cloud-based software solution for the beauty, wellness and fitness industries. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas, salons and fitness studios in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. To learn more about Zenoti visit us online and follow us on Twitter, Facebook, Instagram, and LinkedIn for the latest news and updates.


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