Tuesday 09 March 2021 | spa-kit.net: The search engine for spa buyers

29 Jan 2021

Peigin Crowley launches restorative aromatherapy wellbeing brand

Supplier: Ground

More Ground details
Ground has four families of products in its line – Talamh, Codladh, Beo and Cúram
photo: Simone Gannon
Irish Spa Association co-founder, consultant and industry figure, Peigin Crowley, has unveiled an aromatherapy collection of balms and oils.

Called Ground, the new line is handmade, natural, vegan, cruelty-free and sustainable – with refill initiatives made available from launch phase and a philosophy to minimise carbon footprint at all times.

Ground is focused on promoting natural wellbeing through quality essential oils and has four families of products in its line – Talamh, for reconnection with nature; Codladh, to invite and encourage sleep; Beo, to provide inner strength; and Cúram, created specifically for children and use during pregnancy, to nurture and to care.

All blends are available as a bath salt but each individual range features a unique combination of aromatherapy products.

The brand offers a selection of oils for the body, face, hair, beard and during pregnancy. A face and body mask is also available, alongside face and body balms, with specific formulas for mothers and babies, children and adolescents.

Crowley explained that “Ground is born of spa therapy and my wish to bring wellness home.”

“I wanted to create a brand that focuses on rebuilding our ‘at-home’ relationship, that helps bring us back to ourselves, and reminds us of what really matters, especially during these unsettling times,” she said.

Crowley has a personal passion to make wellness accessible for the whole family, encapsulating something that is passed on from generation to generation.

“Our calming products and grounding rituals; created for men, women, and children, encourage us to tóg go bog é; to take it softly; to mind ourselves, and to mind those that we love.”

Ground’s launch kicked off with an exclusive partnership with Irish department store Brown Thomas.

Crowley shared her plans to expand the collection in April 2021 with a roll-out across the UK and Ireland. She also revealed that she’s in discussion with numerous wellbeing destinations about partnership opportunities.


Supplier: Ground
Ovens Cork Ireland
Ground is a restorative aromatherapy wellbeing brand created by ISA co-founder and consultant, Peigin Crowley. Handmade in Ireland, the range is made with 100 per cent natural ingredients.
Web: https://groundwellbeing.com/

Click here to visit Ground's leisure-kit listing


Connect with
spa-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Spa people

Dr Vivek Murthy

The US 19th surgeon general talks to the spa community about loneliness and wellness
View feature>>
Catalogue gallery
 
Company profile
 
Blu Spas, Inc.

Blu is a full-service firm offering consulting, advisory and operating solutions.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Spa jobs
Powered by
spaopportunities
 
Spa news
Powered by
spaopportunities
08 Mar 2021
New design details for 92-island luxury megaproject on Saudi Arabian coast

Progress is forging ahead for the expansive Red Sea luxury tourism destination spread across 28,000km sq of the Saudi Arabian Coast, including an archipelago of 92 islands.
More>>
05 Mar 2021
Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism

Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism.
More>>
 
Diary dates
Powered by
leisurediary.com
13-14 Mar 2021
The Way Forward, An Esalen Digital Summit

Virtual
United States
More>>
15-17 Mar 2021
Asia Pacific Spa & Wellness Coalition Round Table 2021

Virtual

More>>
08-09 Apr 2021
AMS Virtual Conference

Online

More>>
 
Property & tenders
Powered by
leisureproperty.com

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd