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Company profile

Universal Companies
18260 Oak Park Drive
VA 24210
Tel: +1 (0)800 558 5571
Fax: +1 (0)800 237 7199

Karen short, CEO

Marti Morenings, founder and chair

Founded in 1982 by Marti Morenings, Universal Companies entered the health and wellness industry as Universal Health Products. In 1999, the company grew, becoming Universal Companies, a single source for spas and destination properties. It acquired SpaEquip in 2015, expanding its spa development services.

Main products and services
The ultimate spa and wellness resource, Universal Companies is an international distributor of products, supplies, and equipment. Our customers include spas and salons, resort and destination properties, and independent wellness professionals. Continuously innovating, Universal Companies has developed exclusive product brand partnerships, revenue-sharing retail strategies, and a robust educational platform. Spa development and expansion, including design and equipment solutions, are core components of our service offerings. With innovative equipment becoming an increasingly important aspect of spa operations, our team researches and develops the latest healthy technologies. Designers and project managers on our team help to seamlessly integrate them into new or existing operations. Our sales team prides itself on being able to partner with customers to create efficient operational strategies. Their focus is on creating superior spa experiences for guests, from product selection to service delivery.

Curated Products & Equipment: Universal Companies delivers products that empower your purchasing decisions and boost your spa’s success. Our professionally licensed team curates and rigorously tests all products and equipment. We also consult trend data to identify and select the best product mix for every category, factoring in quality, price, and supply stability. Sustainability: We passionately support spas in their sustainability initiatives and work with vendor partners to make consciously mindful decisions when developing products and processes in their businesses. UCo Learning Network: Our dynamic educational platform offers training and tools to our customers. This helpful resource offers free brand marketing content and courses, plus advanced CEU education for businesses and licensed professionals alike.

Where in the world
Universal Companies is the leading single-source supplier to more than 30,000 spa professionals in 47 countries.

Future plans
UCo will continue helping customers thrive with innovative products and equipment, grow knowledge with our Learning Network, and increase revenue through our profitable retail program.

Top clients
Marriott International, Mandarin Oriental, Rosewood Hotels, Hilton, Accor Resorts, Woodhouse Day Spas, Hand & Stone Massage and Facial Spas.

Who’s who?
Marti Morenings, founder & chair;
Karen Short, CEO;
Jim Sholtis, COO;
Camille Tillman, VP marketing;
Tessa Kienow, VP sales;
Kelly Wilson, VP strategic vendor alliances.

What the clients say
“We appreciate the professionalism of Universal Companies and their work with our properties. Thank you for your follow up and attention to detail. Working with Universal Companies will allow us much success in our new projects involving equipment and spa supplies.”
Jaime Martinez, Corporate Spa Director, Grupo Posadas, Fiesta Americana
Spa jobs
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Spa news
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05 Mar 2021
Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism

Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism.
04 Mar 2021
Heartfelt messages from spa industry 'flourishing in adversity' panel

Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light on an increasingly important area for the global wellness industry.
Diary dates
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08-09 Apr 2021
AMS Virtual Conference


08-28 Apr 2021
Beautyworld Saudi Arabia

Jeddah Center for Forums and Events Jeddah
Saudi Arabia
13-20 Apr 2021
Beauty meetings - for professional beauty


Property & tenders
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