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Company profile

Subtle Energies
Address:
80 Coonara Ave
West Pennant Hills
NSW 2125
Australia
Tel: +61 2 9634 1677
Fax: +61 2 9634 2914
Website: www.subtleenergies.com.au
 

Founder Farida Irani


Background
Founded in 1993 by Farida Irani as a clinic of natural therapies, this background underpins the cutting-edge clinical research and development of the Subtle Energies brand.

Main products and services
Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic ayurveda principles. The range addresses multiple skin and body concerns, while delivering high-performance results, empowering one’s physical, mental and emotional wellbeing.
Subtle Energies’ spa concept provides treatment programmes that combine ancient sciences with holistic, modern techniques. All products are made in Australia following European standards of natural skincare, to create safe, ethical and effective products. The range has been certified by Cruelty Free International and does not contain parabens, mineral oils, silicones or artificial fragrances.

Additional products and services
The company offers an in-room amenities programme and offers creations with specific intent and profound impact.Subtle Energies’ brand expertise is built on its education and practitioner-based origins, and treatments are created using the protocols of the Australian government-accredited Diploma in Ayurveda Aromatherapy.
Subtle Energies offers a bespoke service to its partners, encompassing primary, complimentary and retail-only offerings. It collaborates closely to provide intensive treatment and retail training programmes, in addition to marketing support.

USPs
Farida Irani is regarded as a pioneer in ayurveda aromatherapy with 25 years’ of clinical experience. Subtle Energies has a history as a master blender in creating formulations that are different from traditional ayurveda oil decoctions and unlike western aromatherapy. This background, coupled with the company’s education and practitioner qualifications, equips Subtle Energies with the ability to create powerful blends and forward-thinking treatments, delivering authentic results-based holistic experiences.

How many spas do you supply?
85 spas, including private-label partners.

Top clients
Jiva Spas by Taj Hotels, Resorts and Palaces; Six Senses; Gwinganna Lifestyle Retreat; and The Peninsula Hotels; Kamalaya, Crowm Towers Melbourne and Perth; Mandarin Oriental Tokyo, Mandarin Oriental Dubai, Four Seasons Hong Kong, Four Seasons Hotel Des Bergues Geneva

Future plans
Complete lifestyle programmes, which will include therapeutic-grade supplements and prescription services.

Who’s who?
Farida Irani, founder; Nick Irani, director of operations and brand development; Khursheed Irani, global training and development director; Sheriar Irani, managing director, manufacturing and logistics

What the clients say
“In 2003, after reading Farida’s book on ayurveda aromatherapy, I was so impressed, we collaborated to design signature spa blends. These are the best oils I’ve ever worked with and we’re proud to have Subtle Energies across our spas.”
Anna Bjurstam, vice president, spas, Six Senses

“Subtle Energies has worked with us to create a bespoke range of essential oil massage blends. Each has been perfectly blended to create a sense of wellbeing for guests.”
Bina Patel, former vice president, spa operations, Taj Hotels, Resorts and Palaces
 
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