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Johnson Health Tech has launched a new wellbeing division: Inner Balance.
In terms of strategy and sales, the wellbeing arm will be run separately from the fitness business, which in the UK encompasses Matrix Fitness Systems and the Horizon and Vision brands. However Jon Johnston, MD of Johnson Health Tech UK, says this new venture "was a logical move for Johnson to diversify its global business. The wellness industry perfectly aligns with Johnson's corporate mission to improve people's health and wellbeing".
The first products will launch in the UK this month, distributed by Inner Balance UK. Designed to be stylish and high quality yet affordable, the range includes massage chairs, foot spas, 'plug in and go' saunas and Zero Gravity chairs. The latter have a 180-degree recline, designed to reduce compression of the spine and relieve back pain, as well as increase blood circulation by placing the feet higher than the heart. Airbag massage is also incorporated to further reduce stress.
Key target markets for Inner Balance include hotels, corporate facilities, local authority sites and independent operators - facilities that wish to create a wellbeing offering, but that have limited budget and/or space. The range will also be sold through retail channels.
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Yuki Kiyono
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